Avon
This article was originally published in The Rose Sheet
Executive Summary
Kiss Goodbye Breast Cancer Lipsticks will be available in six shades in September and October with a portion of sales to be donated to the fight against breast cancer, firm says. Housed in pink case imprinted with the breast cancer signature ribbon, lipsticks will retail for $4 apiece. Shades include Strength, Triumph, Crusade Pink, Inspirational Life, Courageous Spirit and Faithful Heart. Avon has pledged to extend $250 mil. towards the fight against breast cancer worldwide by the end of 2002; Avon Breast Cancer Crusade has raised $140 mil. since 1993