HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

YSL Beaute

This article was originally published in The Rose Sheet

Executive Summary

Ligne Intense Rouge Vibration lipstick collection is debuting for fall with 12 shades that feature "subtle" metallic reflections that catch light to give face radiance, Gucci says. Developed with exclusive formulas that include bi-functional particle Serilisse-H to smoothe and preserve hydration, the line bows exclusively at Neiman Marcus Oct. 13, with a wider rollout to select department stores planned for Nov. 11. Rouge Vibration lipstick is available in shades such as Iridescent Coral, Golden Red, Copper Beige, Amber Garnet and Metallic Plum and retails for $28. Ligne Intense Poudre Compacte Mate features a formula of pigments coated with camomile extract and hyaluronic acid to protect skin against dehydration. Retailing for $46, Poudre Compact Mate is available in four shades: Amber, Sand, Ivory and Radiant Pink. Refills cost $29.50. Ads supporting the launch will feature product shots and photo of a model shading her eyes with her hand

You may also be interested in...



Marketing In Brief

YSL Beaute: Ligne Intense Mascara Longueur Intense contains nylon micro-fibers that spread on the surface of lashes to lengthen them, Yves Saint Laurent claims. Mascara, infused with pro-vitamin B5 and complex of bio-active sugars "preserve elasticity and flexibility" while fixing film maintains color, company says. Available in Velvet Black, Golden Khaki, Denim Blue and Shimmering Violet, mascara will cost $22.50. Ligne Intense Ombres Vibration Duo palette ($36) features 24 shades paired according to matte, satin and/or iridescent qualities. New additions will debut in November. Ligne Intense makeup bowed in October (1"The Rose Sheet" Sept. 24, 2001, Marketing In Brief)...

Marketing In Brief

YSL Beaute: Ligne Intense Mascara Longueur Intense contains nylon micro-fibers that spread on the surface of lashes to lengthen them, Yves Saint Laurent claims. Mascara, infused with pro-vitamin B5 and complex of bio-active sugars "preserve elasticity and flexibility" while fixing film maintains color, company says. Available in Velvet Black, Golden Khaki, Denim Blue and Shimmering Violet, mascara will cost $22.50. Ligne Intense Ombres Vibration Duo palette ($36) features 24 shades paired according to matte, satin and/or iridescent qualities. New additions will debut in November. Ligne Intense makeup bowed in October (1"The Rose Sheet" Sept. 24, 2001, Marketing In Brief)...

Marketing In Brief

Lancôme: Miracle Radiant Body Mist and Shimmering Body Lotion bowing now to further capitalize on success of women's fragrance, firm says. Body mist (3.4 oz. for $38) is "lighter version" of Miracle scent and contains vitamins B5, E to treat and moisturize skin, firm claims. Shimmering Body Lotion costs $35 for 6.7 oz. Miracle fragrance bowed in early 2001 with body lotion and shower gel and since has been expanded with solid fragrance, body crème and color cosmetics (1"The Rose Sheet" Dec. 4, 2000, p. 5 and 2"The Rose Sheet" Sept. 3, 2001, p. 9). Scent broke top five women's fragrances in prestige department stores last year...

Related Content

UsernamePublicRestriction

Register

RS009656

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel