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Lower-Priced Rembrandt 3-in-1 Targets Wider Consumer Base

This article was originally published in The Rose Sheet

Executive Summary

Rembrandt 3-in-1, a combination product comprising a whitening toothpaste, bleaching gel and whitening rinse, is positioned to attract a wider consumer audience than other Rembrandt whitening items due to its lower price point, Den-Mat said.

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