Mad Gab's
This article was originally published in The Rose Sheet
Executive Summary
Liquid Lube body oil joins existing Lip Lube and Elephant Lube in stores for spring, Westbrook, Maine firm says. Liquid Lube features Spring fragrance that is "refreshing tangerine blend reminiscent of the new season." Scent is formulated with apricot kernel oil, jojoba oil, grapeseed oil, olive oil and vitamin E, Mad Gab's claims. Product will begin shipping April 15 to department stores including Nordstrom, natural food stores (Whole Foods, Wild Oats), specialty retailers such as Anthropologie and L.L. Bean and spas. Suggested retail price will range from $10.50 to $13.50. Company also is shipping Winter Elephant Lube for the holidays. Available in Candy Cane, Gingerbread and Biscotti scents, 2 oz. hand and body balm retails for $7-$9