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Re Vive

This article was originally published in The Rose Sheet

Executive Summary

Arrete Booster de Nuit is first vitamin C-based product to join anti-aging skin care collection. Cream's antioxidants are contained in non-hydrous base to prevent oxidative inactivation, firm says. Nightly use of silky cream helps ease sunspots and keratosis within four to six weeks, ReVive says. Priced at $300 for .5 oz. bottle, Arrete is most expensive item in lineup. Cream is rolling out now to Neiman Marcus and Bergdorf Goodman doors and will be available in spring in select Saks Fifth Avenue, Space.NK and Holt Renfrew locations in addition to the Bliss beauty catalog. Re Vive considering foray into cleansing, toning arena in 2002, company adds

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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