HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

FUBU Premier Fragrance Plush To Launch With “Street Marketing” Campaign

This article was originally published in The Rose Sheet

Executive Summary

FUBU's first fragrance collection, Plush, will be promoted to young, urban consumers through heavy sampling by "street marketing teams" in major cities such as Atlanta and Los Angeles, licensee Inter Parfums said

You may also be interested in...



Inter Parfums Skin Care Initiative To Create Three-Tiered Business Platform

Inter Parfums is aiming to diversify its product portfolio with the addition of skin care, a category that will complement its existing fragrance and cosmetics businesses, according to CEO Jean Madar

Inter Parfums Skin Care Initiative To Create Three-Tiered Business Platform

Inter Parfums is aiming to diversify its product portfolio with the addition of skin care, a category that will complement its existing fragrance and cosmetics businesses, according to CEO Jean Madar

Inter Parfums Prestige Launch Plans Aim For 2003 Revival

Inter Parfums is planning an aggressive new fragrance initiative for its prestige business in 2003 in an effort to recapture growth following a "transitional" 2002, the firm announced

Related Content

UsernamePublicRestriction

Register

RS009791

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel