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Moschino L’Eau Cheap And Chic To Renew Fragrance Brand Awareness

This article was originally published in The Rose Sheet

Executive Summary

Moschino is looking to reestablish consumer awareness of the fashion brand's fragrance portfolio with the introduction of L'Eau Cheap and Chic, the label's first fragrance launch since 1999, according to U.S. distributor Fragrances Exclusive

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