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Sea & Ski signs spokesperson

This article was originally published in The Rose Sheet

Executive Summary

Faulding Consumer enlists tennis star Chris Evert to promote relaunch of 50-year-old suncare brand this spring. Evert will promote the 27-SKU line with media appearances and taped video footage, giving tennis lessons at the Evert Academy in Boca Raton, Florida, firm says. Targeting mothers and children, campaign will break in late spring, according to Faulding. Sea & Ski is expected to generate $5 mil.-$7 mil. in its first year (11"The Rose Sheet" Oct. 22, 2001, p. 9)...
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