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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Clairol: Herbal Essences Natural Volume hair care line expanded with three styling products to offer comprehensive "root to tip" styling system, P&G announces. Weightless Hairspray is a fast-drying, humidity-resistant spray for all hair types, firm claims. Bodifying Foam adds body and thickness to hair, while Body Boosting Gel "boosts volume, texture and control," company adds. Products contain botanicals and organic herbs including chrysanthemum, violet and mallow and feature Herbal Essences' signature fragrance. Available in mass doors nationwide in April, products will retail for $3.49 each. Shampoo, conditioner and root volumizer debuted under the line in 2000 (1"The Rose Sheet" March 6, 2000, Marketing In Brief)...

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