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Healing Garden Zzztheraphy For Baby Arrives With Nearly $2 Mil. In Ad Support

This article was originally published in The Rose Sheet

Executive Summary

Coty Healing Garden Zzztheraphy for Baby, available April 1, will be launched with a $1.7 mil. print ad campaign, Coty Beauty U.S. Senior VP-Global Fragrances Anastasia Ayala said

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ZZZ Theraphy (pronounced sleep theraphy) is the 11th line to debut under The Healing Garden brand. Debuting in September in 16,000 doors, the line is "a new venture in that it is much more on the benefit side," the company says. Drift Away Powdered Milk Bath ($8.95), Silk Pajamas Body Lotion ($6.25), Serene Dreams Pillow & Room Spray ($6.95) and a Slumberland Sleep Kit ($13.95), which contains all three products and tea bags. All products are made with chamomile, warm vanilla and orange blossom. The white packaging has a logo of a "midnight blue sky with a crescent moon." Ads will break in the fall in health and beauty books, but will not be exclusive to ZZZ Theraphy

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