Marketing In Brief
This article was originally published in The Rose Sheet
Neutrogena: Visibly Firm skin care extended with Face Lotion SPF 20 and Body Lotion, which contain brand's Active Copper technology, Johnson & Johnson division says. Formulated with broad spectrum UVA/UVB sunscreen protection, Face Lotion "helps restore skin's firmness" and elasticity for noticeable results after one week of daily use, Neutrogena claims. Applied twice a day, Body Lotion provides "more toned, resilient" skin with improved texture in two weeks, firm says. Bowing now, 1.7 oz. face and 8.5 oz. body items retail for $19 and $9.99, respectively. Visibly Firm debuted last year and comprises six items including eye treatment products and makeup (1"The Rose Sheet" Feb. 26, 2001, p. 4)...
You may also be interested in...
Neutrogena Visibly Firm Night and Eye creams employ the nutrient copper to restore skin firmness and regain measurably smooth, buoyant skin, the Johnson & Johnson division said at a press event in New York City Feb. 20.
The venerable Salon Selectives hair care brand has been reinvented with new salon-inspired formulas, milder fragrances and hip packaging, Helene Curtis said. The most complete revamp since the brand's 1987 debut, 26 new products will replace the original SKUs in September.
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program