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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Almay: Lip Vitality Smoothing Lipcolor with Kinetin will be supported with TV, print ads breaking in August books with tagline, "Treat your lips as good as you treat your skin," Revlon says. Bowing in July, formula helps diminish fine lines and makes lips appear "instantly fuller and plumper," firm claims. Available in 20 shades, lipcolor will retail for $8.75. Almay's Kinetin Skincare Advanced Anti-Aging Series collection expanding with Firming & Pore Refining Serum and Firming & Brightening Eye Cream, both said to improve skin tone and firmness. Products will retail for $18 each in mass outlets and drugstores in July. Kinetin range launched last year (1"The Rose Sheet" March 19, 2001, p. 7)...

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AAD In Brief

Revlon lipstick research: Regular use of a lipstick can have a beneficial effect on cheilosis, Stanley Levy et al., Revlon Research Center, conclude in a poster study presented at American Academy of Dermatology Annual Meeting in San Francisco March 21-26. Researchers evaluated twice daily application of cosmetic lip product for four weeks on 28 female lipstick users ages 19-57. "Statistically significant improvements" in fine lines, scaling and fissuring and overall lip appearance seen at four weeks, researchers note. However, coarse lines were not improved, Levy et al. add. Revlon also presented research on Almay Lip Vitality and its ability to improve signs of cheilosis. Lip Vitality Smoothing Lipcolor with Kinetin debuted in July (1"The Rose Sheet" April 29, 2002, Marketing In Brief)...

AAD In Brief

Revlon lipstick research: Regular use of a lipstick can have a beneficial effect on cheilosis, Stanley Levy et al., Revlon Research Center, conclude in a poster study presented at American Academy of Dermatology Annual Meeting in San Francisco March 21-26. Researchers evaluated twice daily application of cosmetic lip product for four weeks on 28 female lipstick users ages 19-57. "Statistically significant improvements" in fine lines, scaling and fissuring and overall lip appearance seen at four weeks, researchers note. However, coarse lines were not improved, Levy et al. add. Revlon also presented research on Almay Lip Vitality and its ability to improve signs of cheilosis. Lip Vitality Smoothing Lipcolor with Kinetin debuted in July (1"The Rose Sheet" April 29, 2002, Marketing In Brief)...

Revlon ColorStay Revival To Begin With Lip Color, Mascara Launches

Revlon is moving to reclaim its position in the long-wearing cosmetics category with new ColorStay Overtime lip color and mascara products set to debut in the fall

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