HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Colgate: Simply White home tooth whitening entry will be supported with $60 mil. introductory ad campaign, Colgate-Palmolive says. Ad budget marks largest spend level for Colgate launch since debut of Colgate Total toothpaste in 1998, company adds. Firm plans to push up advertising start date due to "extraordinary" demand from retailers. Simply White will compete with Procter & Gamble's Crest Whitestrips as a lower priced alternative (1"The Rose Sheet" May 13, 2002, p. 5). Product is expected to generate $50 mil. in first-year U.S. sales (2"The Rose Sheet" July 29, 2002, p. 7)...
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS010557

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel