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Arcade sampling extension

This article was originally published in The Rose Sheet

Executive Summary

Arcade Marketing LiquaTouch fragrance sampler available in dual-chambered format for trial of two different fragrances on a single carrier, New York City firm says. Riviera Concepts expected to be the first company to use the new sampling format for trial of Alfred Sung Hei and Shi on a retailer sampler, which will be distributed in U.S. and Canadian department stores, according to Arcade. LiquaTouch, which was first introduced in 1997, is a peel-apart technology that hermetically seals in alcohol-formulated fragrance and an applicator for trial purposes...
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