HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Coty Dual Fragrance Strategy Takes On Tween Market

This article was originally published in The Rose Sheet

Executive Summary

Coty is launching Mary-Kate and Ashley Olsen fragrances in April to target the tween and teen consumer segments, the company said. The fragrance marketer announced it signed a licensing agreement with the sixteen-year-old twin actresses' corporate marketing group, Dualstar Entertainment, Feb. 3
Advertisement

Related Content

Coty Seeks Coast To Coast Success With Teen-Targeted Olsen Scents
Coty Seeks Coast To Coast Success With Teen-Targeted Olsen Scents
Target Hopes Duff Has Right Stuff; Tween Beauty Range Debuts In December
Target Hopes Duff Has Right Stuff; Tween Beauty Range Debuts In December
Celine Dion Parfums Bows In March With $8 Mil. Ad Accompaniment
Celine Dion Parfums Bows In March With $8 Mil. Ad Accompaniment
Olsen Twins Cosmetics For Tweens, Teens Debut At Wal-Mart
Olsen Twins Cosmetics For Tweens, Teens Debut At Wal-Mart
Advertisement
UsernamePublicRestriction

Register

RS010971

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel