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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Origins scent: Frolic Floral Fantasy Mist will be supported at launch with radio spots and national co-op newspaper ads promoting the scent as a spring floral bouquet celebrating the festival of May Day with tagline "Let the merriment begin," Estee Lauder division says. Bowing in May in Origins stores and full department store distribution, Frolic Floral contains notes of honeysuckle, rose, linden blossom and iris. A 3.4 oz. bottle will retail for $28.50. Origins' spring lineup also includes new sun care products (1"The Rose Sheet" Feb. 3, 2003, p. 10)...
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