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Avon Q2 guidance

This article was originally published in The Rose Sheet

Executive Summary

Beauty sales expected to increase 11%-13% in the second quarter, driven by a double-digit increase in the U.S., direct-seller reports during Sanford Bernstein Strategic Decisions conference June 3. U.S. sales in Q2 are projected to be up 3%, led by beauty and representative growth, Avon adds. Earnings in the second quarter will increase mid-single digits over year-ago period, firm states. Separately, Avon announced June 4 it has hired talent marketing firm Creative Artists Agency to develop brand-building opportunities in entertainment industry to promote new teen cosmetics initiative mark., which bows in August (1"The Rose Sheet" March 31, 2003, p. 3)...

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