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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ferragamo: Incanto fragrance launch will be supported by co-op ads, debuting in August issue of Saks Fifth Avenue catalog and November issue of Vogue, distributor Gary Farn says. Additionally, Ferragamo will distribute over 1 mil. blotter cards, 500,000 vials and 100,000 minis of the women's scent. Bowing in September, Incanto will be available exclusively in Ferragamo boutiques and Saks Fifth Avenue doors throughout the year. Fragrance will roll out to specialty department stores such as Neiman Marcus and Nordstrom in 2004, firm notes. Incanto features floral, woody and fruity accords and sensual, modern positioning, company says. Edp retails for $46, $69 and $95 for 1 oz., 1.7 oz. and 3.4 oz., respectively, and .3 oz. parfum costs $109. Body lotion and bath & shower gel retail for $49 and $40, respectively...
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