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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon gets set for Mark: Among strategic alliances to promote the teen-targeted Mark lineup is agreement with NBC daytime drama "Passions," in which brand will be used in a story line. Character Jessica Bennett will play the first Mark representative in three episodes over a six-week period beginning Aug. 11, the direct-seller says. Atlantic Records also will be used to tap its network of college campuses and local market reps to host listening parties and distribute product samples, Avon adds. Firm has formed additional alliances with makeupalley.com, Beaches Resorts, the American Legacy Foundation and the University of Phoenix. National print and TV ads are breaking now on networks including NBC, MTV and WB. Mark is being distributed through its own teen sales force and "magalog" (1"The Rose Sheet" May 12, 2003, p. 3)...

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