HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon gets set for Mark: Among strategic alliances to promote the teen-targeted Mark lineup is agreement with NBC daytime drama "Passions," in which brand will be used in a story line. Character Jessica Bennett will play the first Mark representative in three episodes over a six-week period beginning Aug. 11, the direct-seller says. Atlantic Records also will be used to tap its network of college campuses and local market reps to host listening parties and distribute product samples, Avon adds. Firm has formed additional alliances with makeupalley.com, Beaches Resorts, the American Legacy Foundation and the University of Phoenix. National print and TV ads are breaking now on networks including NBC, MTV and WB. Mark is being distributed through its own teen sales force and "magalog" (1"The Rose Sheet" May 12, 2003, p. 3)...

You may also be interested in...

Avon Makes Its Mark With Teens Through Interactive, Customizable Products

Avon's mark teen portfolio will include 300 beauty products that are customizable, interactive and influenced by young women, Avon Future President Deborah Fine said, unveiling the products at a launch event in Manhattan May 7

Lauder Launching Beyond Paradise Scent With Cinema, Radio, Mall Ads

Estee Lauder's "high sensuality, fantasy" fragrance entry Beyond Paradise will be supported with a marketing campaign expected to reach more than 100 mil. women, VP-Marketing North America Daniel Annese said

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts