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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Almay: Whipped Gloss lip gloss contains botanical ingredients such as rose hips, avocado and sunflower extract to nourish lips and create a shiny finish, Revlon division. Scented with peppermint, Whipped Gloss will be available in 10 shades including Amethyst Glimmer, Pinched Pink and Raisin Glow. Gloss is housed in a clear vial with a silver cap, and is applied with a brush applicator similar to those used by prestige beauty brands, firm claims. Bowing in mass doors in February, Whipped Gloss will retail for $6.95...

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