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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Almay: Whipped Gloss lip gloss contains botanical ingredients such as rose hips, avocado and sunflower extract to nourish lips and create a shiny finish, Revlon division. Scented with peppermint, Whipped Gloss will be available in 10 shades including Amethyst Glimmer, Pinched Pink and Raisin Glow. Gloss is housed in a clear vial with a silver cap, and is applied with a brush applicator similar to those used by prestige beauty brands, firm claims. Bowing in mass doors in February, Whipped Gloss will retail for $6.95...

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Marketing In Brief

Secret: Sparkle Collection antiperspirant/deodorant line bowing now in drug, grocery and mass market store doors, Procter & Gamble says. Range includes two Platinum Protection Clear Gel antiperspirants in Berry Sparkle and Peach Shimmer scents, retailing for $3.69. Secret offers three Invisible Solid Sheer Dry antiperspirants in Violet Dazzle, Moonlit Rose and Pear Illusion scents for $2.69 apiece. Launch is supported by print ads breaking now in books such as People...

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