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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Perfectly Real Makeup, bowing in March, is formulated with a new patent-pending Micro-Mirrored Pigment technology that "plays with light" to turn on "stronger opacity just in the areas of discolorations," the Estee Lauder division says. Reflective makeup hides dark spots and adjusts to skin tone, skin type and room lighting, the company claims. Perfectly Real features a mousse-like texture that delivers a weightless finish, according to Clinique. Makeup will be available in 20 numbered shades from very fair to dark. Priced at $30 for 1. oz., Perfectly Real will be housed in a tottle, a departure from Clinque's traditional foundation bottle...
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