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Consumer Opinion Of RFID Reviewed By Retail Industry

This article was originally published in The Rose Sheet

Executive Summary

Explaining the benefits of radio frequency identification tags to consumers now, before the retail tracking system is fully implemented, will encourage them to develop a positive opinion of the system and facilitate its rollout, Cap Gemini Ernst & Young RFID Strategist Ard Jan Vethman said during the National Retail Federation's annual meeting in New York City Jan. 11-14

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