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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Tommy Hilfiger: Limited-edition fragrance collection launching in April includes men's and women's scents inspired by the "summertime experience," Estee Lauder division says. Tommy girl summer cologne combines citrus scents and floral accords with golden wheat essence. Tommy summer cologne for men features verbena, lime, mandarin and green pepper accords mixed with spearmint, menthol, floral ozone, cinnamon, saffron, soft woods and hazelnut. Women's scent will retail for $42 for a 3.4 oz. cologne, while the men's cologne will cost $40 for 3.4 oz. Gift sets featuring the fragrances and ancillaries will retail for $48 for the women's version and $45 for the men's...
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