Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
NARS: NARSskin Nourishing Eye Cream "delivers intense hydration to the delicate skin of the eye area with Active Phytoseed Complex," firm says. Launching in March for $75, product also uses fennel to revitalize and retexturize and aloe and macadamia nut oils to soothe and condition. Products launching in May include brightening serum ($58), which promotes skin clarity, and lightening cream ($98), which contains arbutin to reduce signs of aging and improve skin tone. NARS also will introduce Eye Brightener, a dual-function primer/concealer enriched with aloe, chamomile and vitamin E. Eye brightener will come in six shades including vanilla, honey and toffee for $22. Items are available in Barneys, Bergdorf Goodman, Saks Fifth Avenue and Sephora...