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Selsun Blue, Gold Bond Drive Chattem Sales 5% In 2003

This article was originally published in The Rose Sheet

Executive Summary

Chattem's efforts to expand distribution and strengthen its advertising strategy for Selsun Blue drove sales of the brand up 21%, helping to boost overall sales 5% to $233.7 mil. in fiscal 2003 (ended Nov. 30), the firm said in a Jan. 23 Q4 and full year earnings release
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