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Beiersdorf Marketing Push Planned Behind Nivea, Eucerin

This article was originally published in The Rose Sheet

Executive Summary

Beiersdorf plans to spend $25 mil. on advertising in the U.S. this year, with most of the funding directed toward Nivea and Eucerin, the company said. The German firm also plans to disseminate 40 mil. samples throughout the year as part of its promotional initiatives

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