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FiFi Awards

This article was originally published in The Rose Sheet

Executive Summary

Actress Sigourney Weaver to host the Fragrance Foundation's 32nd annual FiFi awards June 9, the association announces. Award ceremony will be held for the first time in a new location in the Hammerstein Ball Room in the Manhattan Center and will include a total of 30 awards, including several new ones like Retail Innovation of the Year, Interior Scent of the Year and three new Consumer Choice awards, the foundation adds. Consumer Choice Awards, where consumers can vote for their favorite fragrances online or in store, will be sponsored by CosmoGIRL and Cosmopolitan magazine, as well as Nordstrom. Retailer already announced plans to promote the FiFi Awards to consumers in stores to boost awareness in an effort that will include Mega FiFi Red Carpet Parties, in store visuals and online initiatives...
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