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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Del Labs/Arden partnership: Del Labs will introduce nail care products under the Elizabeth Arden and Red Door brands through a trademark licensing agreement with Arden, firm announces. Products will be available later this year in prestige salons and spas nationwide, including Elizabeth Arden and Red Door spa locations. Agreement marks Del Labs' foray into the professional nail care category. Company currently offers mass market nail care products under the Sally Hansen brand and is the number one manufacturer in the channel, according to Del Labs...

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