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Lanvin restructuring

This article was originally published in The Rose Sheet

Executive Summary

Faced with "a deteriorated economic situation," French company announces plan to license its fragrance business in an effort to focus on its core luxury ready-to-wear collections for men and women. Restructuring program is aimed at reducing costs 25%, and will also include the elimination of 65 jobs and Lanvin's watchmaking business. In 2003, the company posted a net loss of $26.8 mil. (€1=$1.21). Lanvin fashion and fragrance brand was purchased from L'Oréal by Taiwanese investor Shaw-Lan Wang and a group of private French investors in 2001...

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