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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Armani: Lipstick Mania lip colors contain a Microfil soft contact agent and aqua-blocking system to provide a "perfectly uniform, featherweight layer of color" and continuous moisture, according to the L'Oréal division. New lipsticks come in twelve shades including no. 1 (frosty powder pink), no. 3 (satiny pinky beige), no. 5 (shimmering golden brown) and no. 12 (satiny scarlet). Lipstick Mania will debut in May in the brand's 13-door distribution, which includes Neiman Marcus and Saks Fifth Avenue...

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