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Olay Regenerist Skin Care Ads Top Category Spending In 2003

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble supported the launch of its Olay Regenerist skin care line in 2003 with a $51.3 mil. advertising campaign, representing the largest ad spend of any company in the skin care category, according to measured media expenditures tracked by New York City-based CMR
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