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Olay Regenerist Skin Care Ads Top Category Spending In 2003

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble supported the launch of its Olay Regenerist skin care line in 2003 with a $51.3 mil. advertising campaign, representing the largest ad spend of any company in the skin care category, according to measured media expenditures tracked by New York City-based CMR

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P&G Outspends The Competition On Skin Care Advertising In 2004

Procter & Gamble allocated over $161.5 mil. to media campaigns backing its skin care brands, outspending both mass market competitors and prestige beauty companies in the segment in 2004, according to measured media expenditures tracked by TNS Media Intelligence

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