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Lacoste Touch Of Pink Fragrance Supported By Cinema, Print Ads

This article was originally published in The Rose Sheet

Executive Summary

The debut of Lacoste Touch of Pink women's fragrance will be supported by a multimedia advertising campaign that will launch in August and continues through the end of the year, according to Clarins. The company is the U.S. distributor of Lacoste fragrances for Procter & Gamble, which owns the license
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