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RFID Implementation Must Ensure Consumer Privacy – FTC’s Beales

This article was originally published in The Rose Sheet

Executive Summary

Consumer privacy concerns must be addressed by retailers and manufacturers as they implement radio frequency identification technology, Federal Trade Commission Bureau of Consumer Protection Director J. Howard Beales said during an FTC RFID workshop June 21 in Washington, D.C

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FTC departure

J. Howard Beales, III, director of the Federal Trade Commission's Bureau of Consumer Protection, will leave his post on Aug. 6 to return to academia, agency announces July 16. Beales has been director since mid-2001. Under his leadership, the agency filed 258 federal district court cases and obtained orders for about $1.3 bil. in consumer redress, FTC notes. He assisted in the creation and implementation of the National Do Not Call Registry launched late last year, and more recently urged retailers and manufacturers to consider consumer privacy concerns in implementing radio frequency identification technology (1"The Rose Sheet" June 28, 2004, p. 10). Deputy Director Lydia Parnes replaces Beales as acting director. Parnes has been with the FTC since 1981, and was appointed to her current role in 1992...

FTC departure

J. Howard Beales, III, director of the Federal Trade Commission's Bureau of Consumer Protection, will leave his post on Aug. 6 to return to academia, agency announces July 16. Beales has been director since mid-2001. Under his leadership, the agency filed 258 federal district court cases and obtained orders for about $1.3 bil. in consumer redress, FTC notes. He assisted in the creation and implementation of the National Do Not Call Registry launched late last year, and more recently urged retailers and manufacturers to consider consumer privacy concerns in implementing radio frequency identification technology (1"The Rose Sheet" June 28, 2004, p. 10). Deputy Director Lydia Parnes replaces Beales as acting director. Parnes has been with the FTC since 1981, and was appointed to her current role in 1992...

Consumer Opinion Of RFID Reviewed By Retail Industry

Explaining the benefits of radio frequency identification tags to consumers now, before the retail tracking system is fully implemented, will encourage them to develop a positive opinion of the system and facilitate its rollout, Cap Gemini Ernst & Young RFID Strategist Ard Jan Vethman said during the National Retail Federation's annual meeting in New York City Jan. 11-14

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