Nivea Launching Soft Alternative To Moisturizing Lotions
This article was originally published in The Rose Sheet
Nivea Soft cream is positioned to fill a void in the U.S. mass market for cream-textured body moisturizers, according to Beiersdorf
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Beiersdorf plans to spend $25 mil. on advertising in the U.S. this year, with most of the funding directed toward Nivea and Eucerin, the company said. The German firm also plans to disseminate 40 mil. samples throughout the year as part of its promotional initiatives
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Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle