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Christian Dior U.S. Turnaround Centered On Brand’s Fashion Heritage

This article was originally published in The Rose Sheet

Executive Summary

The turnaround effort underway at Christian Dior Perfumes is aiming to drive sales of the LVMH division's fragrance and cosmetics business in the U.S. by reconnecting the brand to its fashion heritage, according to U.S. Cosmetics and Perfumes President Pamela Baxter
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