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Elizabeth Arden sales

This article was originally published in The Rose Sheet

Executive Summary

Provocative Woman fragrance will be promoted at Summer Olympics with 60 TV monitors, as well as 12,000 advertising impressions in a 17-day period, Elizabeth Arden announces during sales and earnings call Aug. 6. Other marketing plans call for increased ad impressions for Elizabeth Taylor White Diamonds fragrance and TV ads for Curious by Britney Spears scent. Dillard's joins retailers that will be carrying the pop diva's fragrance in September, firm adds. For the three months ended June 30, net sales increased 17.2% to $154.6 mil. Earnings were reported for the five-month period due to a calendar year transition with fiscal '05 beginning July 1. Net loss in the period before interest, taxes, depreciation and amortization was $27.5 mil., versus $20.5 mil. in the year-ago period, firm reports...
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