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Biotherm Retail Concept Debuts In The U.S. Under Growth Plan

This article was originally published in The Rose Sheet

Executive Summary

Biotherm is unveiling its first freestanding store in the U.S. in October, a retail strategy the firm plans to build on moving forward. The L'Oréal division predicts retail stores could comprise over 25%-30% of Biotherm's sales in the long term

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