Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal: Transformance Skin Perfecting Solution ($16.59) is latest addition to L'Oréal's Dermo-Expertise range. On shelves now, Transformance is formulated with vitamin C to improve skin clarity, while refining, restoring and protecting skin, firm says. L'Oréal also will introduce Color of Hope color collection next month to support the Ovarian Cancer Research Fund. Collection comprises Wear Infinité Long-Wearing eyeshadow quads in two limited-edition palettes, Blush Délice, Jet-Set Shine nail enamel and Colour Riche lip color in the "color of hope," a mauve shade. Items retail for $5.50-$8.95, with 10% of purchase price of Colour Riche lip color being donated to OCRF...