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Marc Anthony True Professional

This article was originally published in The Rose Sheet

Executive Summary

Mass market hair care line expands U.S. distribution with planned launch in Wal-Mart in February and Target in April, Canadian company says. The range currently is sold in about 26,000 drug stores throughout North America, including CVS, Duane Reade, Eckerd Drugs, Rite Aid and Walgreens, firm notes. The 33-product range includes formulas for six different hair types: Simply Straight, Strictly Curls, Forever Long, Instantly Thick, Rich Reds and Brilliant Blondes. The line debuted in the U.S. in 2001...
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