Purell buy
This article was originally published in The Rose Sheet
Executive Summary
Pfizer Consumer Healthcare completes acquisition of Purell hand sanitizer brand from Akron, Ohio-based GOJO Industries, financial advisor Tennyson West says Dec. 8. Announced Oct. 5, deal gives Pfizer food, drug, and mass retail channel marketing rights for Purell (1"The Rose Sheet" Oct. 11, 2004, p. 7). GOJO will continue to sell the products through its established distribution channels, including institutional sales to hospitals and schools, and GOJO affiliate QualPak will manufacture Purell for both companies. Agreement is expected to significantly expand Purell's profile in the underdeveloped hand sanitizer market, according to Pfizer...