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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Max Factor: Colour Adapt line will expand with the launch of a pressed powder in January, Procter & Gamble division says. Like Colour Adapt Liquid Makeup, which bowed early this year, product adapts to 95% of skin tones, Max Factor claims (1"The Rose Sheet" Oct. 13, 2003, p. 4). Powder is formulated with "a precision concentration of advanced, microscopic Colour Adapt particles combined with a sheer dual talc system that reflects underlying skin tones," according to the firm. Colour Adapt Pressed Powder will be available in fair, light, medium and deep shades for $8.95. P&G will support the launch with in-store promotions, firm says...
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