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Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Net sales are expected to grow 8%-9.5% to $900 mil.-$910 mil. in fiscal 2005 (ending June 30), Senior VP-Finance Marcey Becker states during a Banc of America Securities consumer conference in New York City March 16. Earnings per share are anticipated to increase 25%-29% to $1.26-$1.30 in fiscal 2005, Becker adds. Elizabeth Arden will continue to look for fragrance acquisitions to bolster its business, according to CEO Scott Beattie. Firm also has been "quite aggressive at adding new licenses and investing behind our existing licenses," Beattie adds, citing promotions featuring NASCAR driver Jeff Gordon for the Halston fragrance brand as an example. Arden announced the agreement with Gordon last year (1"The Rose Sheet" May 17, 2004, Marketing in Brief)...
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