Revlon Launches “Provocative” Mitchum Campaign To Revitalize Brand
This article was originally published in The Rose Sheet
Executive Summary
Revlon is launching the first significant promotional effort behind its Mitchum antiperspirant/deodorant brand in nearly two decades with a new "Mitchum Man" ad campaign that seeks to connect with men in their 30s and 40s through a "straightforward" and "provocative" approach, according to the company