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Coty Bath and Body Portfolio Refreshed With New Initiatives

This article was originally published in The Rose Sheet

Executive Summary

Coty is rolling out its largest ever new product initiative in the bath and body category, building both existing brands and developing plans for additional ranges, the firm said during the NACDS Marketplace conference in New Orleans June 4-7

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NACDS Marketplace In Brief

Sunsilk bows stateside: The launch of Sunsilk in the U.S. represents Unilever's "biggest hair care launch" in the region, company reports during the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27. The collection, which shipped June 12 to mass retailers, is hitting store shelves now, firm noted. Already available in Asia, Europe and Latin America, range comprises 23 products, including two Hispanic-targeted lines housed in Spanish-only packaging. Items in the collection will retail in the $3.79 range, Unilever said. The company announced plans to bring Sunsilk to the U.S. in May (1"The Rose Sheet" May 8, 2006, Sales & Earnings In Brief)...

NACDS Marketplace In Brief

Sunsilk bows stateside: The launch of Sunsilk in the U.S. represents Unilever's "biggest hair care launch" in the region, company reports during the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27. The collection, which shipped June 12 to mass retailers, is hitting store shelves now, firm noted. Already available in Asia, Europe and Latin America, range comprises 23 products, including two Hispanic-targeted lines housed in Spanish-only packaging. Items in the collection will retail in the $3.79 range, Unilever said. The company announced plans to bring Sunsilk to the U.S. in May (1"The Rose Sheet" May 8, 2006, Sales & Earnings In Brief)...

Healing Garden Body Care Launch Marks Foray Into Organic Segment

Coty will introduce Healing Garden Organics Wild Honey this summer as the first organic range to debut under the bath and body brand, the firm said

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