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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Jason Natural Products: Esther-C Hydrating Masque, on shelf next month, "offers skin complete re-hydration in just 15 minutes," Hain Celestial Group claims. Product contains antioxidants Esther-C, as well as vitamins C, E and A, which "quickly absorb to nurture the skin and promote collagen production," according to the company. Masque will retail for $17.50 and will join the eight-SKU Esther-C collection, including Super-C Toner and Ultra-C Eye Lift, which will be repackaged and reformulated without parabens in November, company says...

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