HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Shu Uemura: Geisha Pearls color collection, launching for holiday, "pays homage to the alluring style and sophistication of the Geisha," with formulas that reflect the "alabaster of Geisha makeup and use of mother of pearl decorative inlay on traditional 'tebako' boxes," Japanese company announces. Collection comprises two eyeshadow palettes ($65 each) filled with a choice of four limited-edition shades exclusive to each line. Aurora Pearl offers pink and purple pearlescent pigments, while Aqua Pearl features "rich shades of blues and brown," firm notes. Collection also includes new shades of Sweet Lip Gloss ($25) and Rouge 4 Lipstick ($20) as well as White Feather False Lashes ($20). Shu Uemura is not the first beauty company to launch a line of cosmetics inspired by the geisha tradition; Fresh recently unveiled Memoirs of a Geisha, a collection of fragrance, skin care and color (1"The Rose Sheet" July 18, 2005, p. 3)...
Advertisement

Related Content

Fresh Cosmetics Unveils Film-Inspired Beauty Collection
Fresh Cosmetics Unveils Film-Inspired Beauty Collection
Advertisement
UsernamePublicRestriction

Register

RS013551

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel