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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Pampers Kandoo: Procter & Gamble is expanding its Pampers Kandoo children's personal care line to include new bath products. 2-in-1 Instant Foam Shampoo and Foaming Body Wash will begin shipping late this month to mass market retailers, company says. Available in Magic Melon, Jungle Fruits and Funny Berry scents, formulas are housed in bottles with a "broad base, and a wide and easy-to-use pump top that dispenses thick, instant foam, helping make it easy and fun for kids to wash their hair and bodies," P&G notes. "The new bath line helps children to learn to clean themselves without having to hang onto slippery soap in the bathtub or battle with difficult-to-open shampoo bottles," firm adds. Bottles also feature the Kandoo frog, who instructs children on how to bathe properly, according to P&G. Kandoo launched in the U.S. last year with the debut of foaming handsoap and flushable wipes (1"The Rose Sheet" Dec. 20, 2004, Marketing in Brief)...
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