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This article was originally published in The Rose Sheet

Executive Summary

Fragrance company expects Gap and Banana Republic beauty and fragrance products, created under its partnership with Gap, Inc., to compete for market share with Limited Brands' Victoria's Secret Beauty in the specialty retail segment, President and CEO Jean Madar states during presentation at the SG Cowen & Company Annual Consumer Conference in New York Jan. 11. The firm announced the Gap partnership in July (1"The Rose Sheet" July 25, 2005, p. 3). Separately, company announces it will take over distribution from third-party distributors in certain geographic territories where its fragrances are sold, beginning in late 2007, firm notes. Targeted areas would be those in which it has achieved "critical mass," and the move would enable the company to increase revenue by selling directly to retailers...

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