L’Oréal Plans To Acquire The Body Shop In $1.15 Bil. Deal
This article was originally published in The Rose Sheet
Executive SummaryL'Oréal's planned acquisition of British retailer The Body Shop adds a "masstige" retail element to the French firm's portfolio, while giving The Body Shop access to L'Oréal's extensive research and development capabilities, the firms said March 17
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The world’s biggest beauty players are working to meet changing consumer preferences and shopping habits without forfeiting growth momentum. For L’Oreal, this means a possible sale of The Body Shop, while the Estee Lauder Companies is reinventing its retail presence and increasingly relying on smaller, flashier brands to drive growth.