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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden: Provocative Woman Interlude fragrance will debut in April, company says. Scent opens with notes of sparkling champagne, wild berries and guava leaf, which warm to a heart of sunset orchid, rose petals and mango flower. Drydown comprises cashmere musk, white chocolate and redwood. Interlude is positioned as a "fragrance that creates an intimate yet alluring and daring aura of seduction," Arden says. Scent will retail in 1.7 oz. and 3.4 oz. edp sprays for $42.50 and $52.50, respectively. Elizabeth Arden Provocative Women debuted in 2004 (1"The Rose Sheet" Feb. 16, 2004, Marketing in Brief)...
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